Privacy Policy

Virtus Digital Ltd Last updated: March 2026

Who we are

Virtus Digital Ltd ("we", "our", "us") is an AI automation and web development agency registered in Ireland.

  • Company: Virtus Digital Ltd
  • CRO Number: 779339
  • VAT: IE4371269IH
  • Email: hello@virtusdigital.ie
  • Phone: +353 90 650 8333
  • Website: virtusdigital.ie


This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services. We are committed to protecting your privacy in compliance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.


What information we collect

Information you provide directly

When you fill in a form on our website, subscribe to our content, or contact us, we may collect:

  • Name - to identify you and personalise our communication
  • Email address - to respond to your enquiry or send requested content
  • Phone number - to contact you about your enquiry if needed
  • Business name - to understand your business context
  • Website URL - to review your current online presence if relevant
  • Service interest - from dropdown selections on our forms (e.g. "AI Automation", "Web Development")
  • Message content - anything you type in the free-text message field


Information collected automatically

When you visit our website, we automatically collect:

  • Device and browser information - browser type, operating system, screen resolution
  • IP address - anonymised where possible
  • Pages visited and time spent - to understand how visitors use our site
  • Referral source - how you arrived at our website

This information is collected through cookies and analytics tools (see the Cookies section below).


How we use your information

We use the information we collect for the following purposes:

  • Responding to your enquiry - replying to your form submission or message with relevant information about our services
  • Providing our services - delivering the work you've engaged us to do
  • Following up on your enquiry - sending relevant follow-up communication related to the service you asked about
  • Sending requested content - delivering subscriber-only articles or resources you've opted in to receive
  • Improving our website - analysing how visitors use our site to improve navigation, content, and user experience
  • Legal compliance - meeting our obligations under Irish and EU law

We do not use your information for:

  • Selling or renting your data to third parties
  • Sending unsolicited marketing unless you've opted in
  • Automated decision-making that produces legal effects concerning you


Legal basis for processing

Under GDPR, we process your personal information on the following legal bases:

  • Legitimate interest - responding to enquiries you've submitted, improving our website, and protecting our business
  • Consent - where you've opted in to receive marketing content or subscribed to our newsletter/article series
  • Contractual necessity - where processing is required to deliver services you've engaged us to provide
  • Legal obligation - where we're required to retain information for tax, accounting, or regulatory purposes


Who we share your information with

We do not sell, rent, or trade your personal information. We may share your data with the following categories of service providers, solely for the purposes described in this policy:

  • GyncaIQ - our CRM and form processing platform. Form submissions are stored and processed through GHL. Their privacy policy is available at highlevel.com/privacy-policy
  • Duda - our website hosting platform. Basic analytics and website functionality are provided by Duda. Their privacy policy is available at duda.co/legal/privacy
  • Google Analytics - we use Google Analytics to understand website traffic and user behaviour. IP addresses are anonymised. Google's privacy policy is available at policies.google.com/privacy
  • Email service providers - for sending responses to your enquiries and, where you've opted in, marketing content


All third-party providers we work with are required to process your data in compliance with GDPR. Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.


Cookies

Our website uses cookies - small text files stored on your device - to improve your browsing experience and help us understand how our site is used.


Cookies we use

Essential cookies - required for the website to function correctly. These cannot be disabled.

Analytics cookies - help us understand how visitors interact with our site (pages visited, time spent, referral source). We use Google Analytics for this purpose. These cookies do not identify you personally.

Functional cookies - remember your preferences and form inputs to provide a smoother experience.


Managing cookies

You can control and delete cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website.

For more information about cookies and how to manage them, visit allaboutcookies.org.


How long we keep your information

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy:

  • Enquiry form submissions - retained for up to 24 months from the date of submission, unless you become a client (in which case, see below)
  • Client project data - retained for 7 years after the completion of a project, in line with Irish tax and accounting requirements
  • Email subscribers - retained until you unsubscribe or request deletion
  • Website analytics data - anonymised and retained in aggregate form indefinitely


Your rights

Under GDPR, you have the following rights regarding your personal information:

  • Right of access - request a copy of the personal information we hold about you
  • Right to rectification - request correction of inaccurate or incomplete information
  • Right to erasure - request deletion of your personal information (subject to legal retention requirements)
  • Right to restrict processing - request that we limit how we use your data
  • Right to data portability - request your data in a structured, commonly used format
  • Right to object - object to processing based on legitimate interest or for marketing purposes
  • Right to withdraw consent - where processing is based on consent, you can withdraw it at any time


To exercise any of these rights, contact us at hello@virtusdigital.ie. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Commission (DPC):


How we protect your information

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:

  • Encrypted data transmission (SSL/TLS) on our website
  • Access controls limiting who within our organisation can access personal data
  • Regular review of our data processing practices and security measures
  • Requiring third-party providers to maintain appropriate security standards

While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure. If you have concerns about the security of your data, contact us at hello@virtusdigital.ie.


Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.


Children

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at hello@virtusdigital.ie and we will delete it promptly.


Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.


Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, contact us:

Virtus Digital Ltd Ireland